Adult-Aware (new!)

AdultAware.com

"Trusted. Aware. Internet Protection"

The Challenge: To create an online parental control software brand that evoke the feelings of complete online awareness & protection, while clearly identifying the malicious content.

Parental Control Software is an 'up and coming' product market that holds promise to the company that can position itself as the unrivaled authority in this space. Realizing this opportunity, our client decided to rebrand its company with a descriptive name that would clearly identify its software strength - effective online content monitoring, Ad-blocking, & Malware protection.

As a result, we egineered a name that evoked a sense of parental-responsibility (Adult) while maintaining its uncompromised focus and orientation toward monitoring & protecting its users (Aware). They also wanted the name that clearly identified the threat being guarded against - "adult content & malicious software" The result was the birth of the evocative brand - AdultAware.com

The future ad copy and marketing initiative of this product is open as it builds upon superlatives such as trust, focus, integrity, monitor, protect, aware. The Adult-Aware brand also easily translates into an annual product line that can be redistributed as a suite each year.

(e.g. AdultAware 2009, AdultAware 2010)

The tagline - "Trusted. Aware. Internet Protection" thereby positions and finally solidifies this company online brand as the premiere parental control software for years to come.

If you're looking for catchy names, take advangtage of the research of Lexis online branding. If you're looking to build an professional parental control software suite, then request more details about AdultAware.com